Garden Marketing – A Common Sense Approach
Better Marketing through Better Understanding.
The goal of the Garden Marketing Workshops is to help you grow your business by better understanding your customers. Most small business marketing fails, not due to lack of effort or desire but due to misplaced focus. Our hands-on workshops will get you thinking about your product or service like a customer would. You'll learn how best to reach them, where to find them and what to say when you do. Putting these things together will increase your visibility and your bottom line.
The course is broken into 3 sections or workshops: Customer, Message and Results. Each workshop takes approximately 3 hours and 30 minutes, with 3 hours total of in-class time.
The Garden Marketing Workshop is suitable for all businesses and is also accredited by RIBO for the Brokers' Continuing Education Program.
Dates have been set, view the course calendar to pick your date.
To download the registration form Click Here
Garden Marketing Workshop 101
This 3 hour workshop will focus on understanding your customer and exploring your current market message. The goal of GM 101 is for all participants to leave with the start of a Right Customer Profile and a rough outline of their message.
Prerequisites: an open mind, willingness to learn and desire to grow your business.
Garden Marketing Workshop 102
This 3 hour workshop will focus on message delivery and understanding marketing costs. It answers questions like does the media influence the message and what should it cost to get a new client? Participants will leave with the understanding of how to budget for marketing and assess different marketing opportunities.
Prerequisites: GM 101; customer profile from GM 101; 3 copies of different competitors’ marketing pieces; an open mind, willingness to learn and desire to grow your business.
Garden Marketing Workshop 103
This 3 hour workshop will focus on understanding the seasons of your business and how to interpret the customers' actions. Participants will leave with a basic 12-month Marketing Plan and outline for tracking effectiveness of marketing initiatives.
Prerequisites: GM 102; Marketing Budget based on GM 102 math; an open mind, willingness to learn and desire to grow your business.